Skip to content
ROC #000000Licensed, Bonded & InsuredFree In-Home 3D Design
A freeform desert backyard pool with flagstone decking and a rock waterfall, framed by saguaro cactus, agave and xeriscape gravel, with a block perimeter wall and open Sonoran desert beyond.

Custom Pool Builder for the Phoenix Valley

Designed in 3D. Built on a published schedule. Backed by a written warranty.

Licensed, Bonded & Insured/Free in-home 3D design/Owner on every job site
(602) 555-0148Call or text - Mon-Sat 7am-6pm

Free 3D Design

Tell us about your yard. We'll set up your in-home visit.

No obligation. We'll call to schedule your in-home visit.

Building a pool in the Phoenix Valley, in plain numbers

  • A custom pool in the Valley takes about 3 to 6 months from signed contract to your first swim, with roughly 8 to 16 weeks of active construction.
  • Permits and HOA approval are the usual wildcard. Apex pulls every permit under its own Arizona ROC license.
  • Most East Valley lots sit on caliche, a cemented desert soil that can slow excavation. We scout for it before we quote.
  • HOA architectural review in master-planned communities usually runs about 2 to 4 weeks and runs in parallel with engineering.
  • Monsoon season (July through September) can cost a dig or shotcrete day, so weather days are built into the published schedule.
A construction crew in hi-vis gear working against a wall of steel reinforcing bar and concrete formwork under a clear sky.

Illustrative - pool construction, not an Apex job site.

A new pool company, built by people who've done this for years

Apex is new, but the work isn't. Our crew has dug, plumbed, shot, tiled, and plastered pools across the Valley for other builders for years. Apex is ours - which means you get the attention of a small company instead of a spot in a forty-pool queue.

  • Owner on every job site

    Not a salesperson who disappears after the deposit.

  • A direct line to your builder

    You text the person actually running your build.

  • A published schedule

    Every date in writing, so you can hold us to it.

  • Faster start dates

    No volume backlog to wait behind before we break ground.

More about how we work →

What we build

Every pool starts as a 3D rendering you walk through and approve before anything is committed. Here's the range of what we design and dig across the Valley.

A clean-lined pool with white decking and a sun shelf, framed in the foreground by prickly pear and columnar cactus at dusk.
01

New Custom Pools

Ground-up gunite pools designed around your yard and how you plan to use it - a shallow play pool for the kids, a geometric lap pool along a block wall, or a freeform shape that follows the desert. Every build starts as a 3D rendering you approve before we quote.

  • Baja shelf for lounging in the shallows
  • Pebble interior finish
  • Travertine or paver decking
  • In-floor cleaning and automation
  • Saltwater or traditional chlorine
A dark-bottom pool with a raised spa and spillover, travertine decking and desert mountains behind a privacy hedge.
02

Pool + Spa Combos

A raised spa that spills over into the pool gives you a hot soak in winter and a cooling feature all summer. We tie the spa into the same equipment pad and automation, so one tap on your phone warms it up before you get home.

  • Raised spa with spillover
  • Shared equipment and automation
  • Fire feature options alongside the spa
  • Reversible heat pump for heat or chill
  • Bench and jet seating
A compact plunge-style pool fully lined in turquoise glass mosaic tile with a submerged bench, potted cactus and agave alongside.
03

Spools & Cocktail Pools

A spool - part spa, part pool - is built for smaller Valley lots and tighter side yards where a full-size pool will not fit. Add jets and a heater and it works year-round: a plunge on a 110° afternoon, a warm soak on a January night.

  • Fits tight or small backyards
  • Swim jets for exercise in a small footprint
  • Heater and chiller ready
  • Lower water and chemical costs
  • Baja shelf or bench seating
Close-up of sunlit teal pool water rippling over a mottled pebble interior.
04

Remodels & Resurfacing

Older Valley pools reach a point where the plaster is failing and the tile is dated. We replaster or re-pebble the interior, replace waterline tile and coping, resurface the deck, and modernize the equipment so an aging pool runs and looks new again.

  • Replaster or pebble resurfacing
  • New waterline tile and coping
  • Deck resurfacing and travertine
  • Variable-speed pumps and automation
  • Added water and fire features
See all pool types

Bringing an older pool back to life instead? See pool remodels & resurfacing.

Building across the Phoenix Valley

From the older lots of central Phoenix to the big backyards of Queen Creek, we design and build all over the Valley. Start with your city.

Cities in color have their own page. Don't see yours? We likely still serve it - give us a call.

Straight answers before you start

The questions every Valley homeowner asks us - answered plainly.

How long does it take to build a pool in Arizona?

Plan on 3 to 6 months from signed contract to your first swim, with roughly 8 to 16 weeks of active construction once we break ground. The wildcard is almost always permits and HOA approval, which can take anywhere from a few weeks to a couple of months depending on the city and your community. We publish the schedule up front and start the permit and HOA work early so the paperwork is not what holds you up.

Who pulls the permits?

We do. Apex pulls every permit under our own contractor license and schedules the city inspections at each stage: the pre-gunite inspection before we shoot the shell, and the final inspection at the end. You never have to call the city or stand in line at a permit counter. It is one of the things a licensed builder is supposed to handle, and we handle all of it. You can check our license status anytime at the Arizona Registrar of Contractors (roc.az.gov).

What about my HOA?

If your neighborhood has an HOA, we prepare the full submittal package (the site plan, elevations, and any materials the board asks for) and manage the review for you. In master-planned communities around Gilbert, Queen Creek, and San Tan Valley, HOA approval usually takes about 2 to 4 weeks. We start that submittal as early as possible because it runs in parallel with engineering, so it rarely adds to the total timeline if we begin on day one.

What is caliche and why does everyone mention it?

Caliche is a hard, cemented layer of desert soil, a calcium carbonate that has bonded the dirt into something close to concrete. It is a documented Sonoran Desert soil, common across the Valley and especially the East Valley, and when an excavator hits a thick seam it can slow dig day from a couple of days to the better part of a week. We assess the likelihood at the design visit and price it honestly up front, so a hard dig does not become a surprise change order later.

Will monsoon season delay my build?

It can. From roughly July through September, monsoon storms can shut down a dig day or a shotcrete day for safety, and a flooded excavation has to be pumped out before we continue. The National Weather Service marks Arizona's monsoon season as June 15 through September 30. We build weather days into the published schedule so a normal monsoon season does not blow up your timeline, and if a storm costs us a day, you see it reflected honestly rather than hidden.

How do I keep the water cool in a 115° summer?

A pool that sits in full Arizona sun can climb into the 90s by August, which stops feeling refreshing. The main fix is a chiller or a reversible heat pump that pulls heat back out of the water, and the same unit can warm the pool in winter. Design choices help too: shade over part of the water, and knowing that darker interior finishes run a few degrees warmer. On a smaller spool, the jets keep water circulating, which also helps it shed heat overnight.

Can I swim by summer?

Yes, if you start in time. Because the full timeline runs 3 to 6 months, contracting in early fall through winter puts you on track to swim by spring or early summer. Summer is our busiest stretch, so the earlier you lock in a design and get into the permit queue, the better your odds of hitting a specific deadline. We publish the schedule so you can hold us to the date we give you.

A modern desert home with a long lap pool and wood deck against a dramatic orange-and-purple sunset over open Sonoran desert.

Let's design your backyard

Book a free in-home 3D design consultation. We measure the yard, listen to how you want to use it, and hand you a 3D concept in about a week - no obligation, no pressure.

(602) 555-0148ROC #000000 · Licensed, Bonded & Insured

Get Your Free 3D Design

No obligation. We'll call to schedule your in-home visit.